The paid content debate
The Newspaper Association of America commissioned this study of paid content options.
An alternative opinion from Harvard’s Nieman Journalism lab.
Some key terms…
ROP: Run of paper, or remnant advertising. This is advertising that is NOT page specific.
CPM: Cost (to advertiser) per thousand views.
UV: Unique visitor
PV: Page view
[...] Read the links on our paid content debate page. [...]