May 19 agenda
May 16, 2009Assignments due May 19
Dive into comments: Don’t be tepid. Jump into Galesburg Register-Mail comments streams. Affirm, challenge, engage and respond to other commenters. Then write up to 300 words about what you learned.
The commenting community is a critical part of an interactive journalist’s audience. Embrace it with both arms.
Stories due May 19
These stories draw on new reporting; existing reporting on the site and some innovation on your part to make each engaging to an interactive audience.
Chris: Parking. Specific reporting on how downtown visitors use parking andwhat might make it better.
Klayr: Youth hangout: Where, when how. Lists of things to do.
Andrew: Downtown crime. Fears vs. reality. Poll. Safest and least safe.
Andrea: Downtown needs a…. Compiling specific suggestions from those we’ve interviewed and from new sources. Perhaps a poll on our site?
Evan: Downtown theater. History. Are their successful downtown theaters in other towns?
Whitney: Destination shopping. Map of where people are from. Marketing efforts for destination… billboards. Who targeting?
Matt: Downtown history. We’ll discuss angles for this interactive presentation. This is due May 26.
Site critique
Add e-mail for all participants.
New inviting header
Inviting interactions
Wish Lists
Images
Promotion: Contact all your Facebook friends.
Polls
Categorization
The iJournalism business model
Sustainable interactive journalism requires a business plan. This week, I’ll introduce you to the parameters of a plan through these links.
Things interactive journalists DON’T do
Dynamics of local vs. national advertising
Social networking drives traffic, not necessarily advertising
Analysis of CPM vs. CPC models
Traffic analysis through Alexa
