May 5 class plan

What have we learned? We’ll review your stories, images and experiences from the businesses you visited.

Audience identification

All journalism product development begins with a discussion of audience. Who will this appeal to? How? Audiences find value in a product when they can identify its distinctive attributes.

Audience: Business owners; prospective business people; town residents and customers; city officials; developers; other students.

Not audience: Big box shoppers; teens, youth;

Role assignment

Reporting obligations

Editing

Image production

Sections, for example…
Downtown history
Now & then
The insider
Something about…
Betcha didn’t know…

An event, for example…
After hours
Opening time
Eat your way across town

Audience development
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